Performance Marketing Training
Master full-funnel acquisition, paid media budgeting, Google Ads search campaigns, Meta Ads Manager, creative testing matrices, conversion tracking with GTM, and ROAS optimization.
What You Will Master
Google Search & PMax Account Structure
Build single-theme ad groups, negative keyword lists, Responsive Search Ads, and Smart Bidding strategies.
Meta Ads Manager (Instagram & Facebook)
Advantage+ budget optimization, custom and lookalike audiences, lead generation forms, and CAPI concepts.
Unit Economics & Financial Modeling
Calculate and model Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
Conversion Tracking with GTM & GA4
Deploy event tags on forms and button clicks, test in GTM Preview Mode, and prevent double counting.
Creative Testing & Fatigue Management
Deploy systematic creative testing matrices to rotate ad hooks, visuals, and copy before fatigue sets in.
Tools & Platforms
Practical Performance Project
Develop a multi-channel performance media plan allocating budget across Search, Paid Social, and Retargeting. Include creative testing briefs, projected conversion economics, and weekly pacing protocols.
Key Highlights
- Real campaign simulation environments
- Deep dive into negative keyword mining
- Creative hook script frameworks
- Looker Studio executive dashboard creation