SEO Training — Search Engine Optimisation
Master search engines from the ground up. Learn keyword research, search intent clustering, on-page optimization, technical site health audits, JSON-LD Schema markup, Core Web Vitals, and local business discovery.
Core SEO Curriculum Coverage
Search Intent & Keyword Clustering
Categorize transactional vs informational intent and group 100+ keywords into semantic topic clusters.
Technical Site Health & Crawling
Audit crawlability, indexation directives, canonical URLs, robots.txt directives, and XML sitemaps.
Structured Data & Schema Markup
Author and validate JSON-LD schemas for Organizations, Courses, Articles, FAQs, and Local Businesses.
Core Web Vitals & Mobile Speed
Diagnose LCP, INP, and CLS performance metrics and provide actionable developer remediation plans.
Local SEO & Google Business Profile
Optimize local business listings, capture Local 3-Pack visibility, and manage customer reviews ethically.
Tools Covered
Practical SEO Audit Project
Perform a full simulated technical and on-page SEO audit for a live business. Deliver a prioritized action plan detailing meta tag rewrites, internal link architecture fixes, and rich snippet schema.
SEO Program Details
- Hands-on Google Search Console diagnostics
- JSON-LD Schema validation practice
- White-hat link building & digital PR fundamentals
- Preparing content for AI-driven search overviews