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DIGITAL GRADAcademy • AI Era
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Comprehensive Master Syllabus

Complete Course Curriculum

All 25 modules structured from foundational marketing principles to advanced AI marketing, technical SEO, performance advertising, and full-stack analytics.

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Showing 25 of 25 ModulesProgression: Beginner → Intermediate → Advanced

Understand the landscape of modern digital marketing, differences between traditional and digital approaches, customer journeys, and core marketing metrics.

Detailed Topics Covered:
What digital marketing is and how the ecosystem functions
Traditional marketing versus digital marketing: reach, measurement, and agility
Owned, earned, and paid media frameworks (POEM model)
Setting business marketing objectives and aligning channel strategy
Customer research methodologies and voice-of-customer discovery
Audience segmentation principles: demographic, psychographic, behavioral
Buyer personas development and empathy mapping
Customer journeys and full-funnel architectures
Marketing funnels: Awareness, consideration, conversion, retention
Essential marketing KPIs and revenue attribution indicators
Competitor research and digital footprint benchmarking
Introduction to campaign planning and timeline structuring
Key Learning Outcomes:
  • •Articulate differences between owned, earned, and paid media
  • •Construct a comprehensive buyer persona grounded in customer research
  • •Map customer journey stages to relevant digital touchpoints and KPIs
  • •Formulate strategic campaign briefs with measurable objectives
Tools Covered:
Google TrendsAudience Research TemplatesPersona BuildersCompetitor Analysis Frameworks
Related Career Skills: Market Research, Audience Profiling, Strategic Planning, KPI Formulation
Practical Assignment:

Create a comprehensive digital marketing strategy brief for a sample business detailing target audience, positioning, and KPI framework.

Suggested Portfolio Project:

Omnichannel Launch Brief for a regional Direct-to-Consumer or B2B brand.

Master organic search engines, crawling, indexing, ranking algorithms, keyword research, on-page optimisation, search intent mapping, and content briefs.

Detailed Topics Covered:
How search engines work: crawling, indexing, rendering, and ranking algorithms
Search intent classification: Informational, navigational, commercial, and transactional
Keyword research methodology: seed keywords, volume, difficulty, and relevance
Short-tail versus long-tail keyword economics and conversion rates
Keyword clustering and semantic topical authority models
Competitor keyword gap analysis and search opportunity discovery
Content-to-keyword mapping and URL hierarchy architecture
Structuring SEO-friendly URL slugs and directory paths
Crafting high-CTR title tags and engaging meta descriptions
Heading hierarchy (H1, H2, H3) and structural content readability
Strategic internal linking strategies and anchor text distribution
Image SEO: alt attributes, descriptive file names, next-gen formatting, and compression
Rich search snippets, SERP features, and People Also Ask (PAA) optimisation
Comprehensive on-page SEO audits and content refresh workflows
Drafting data-driven SEO content briefs for editorial teams
Organic search performance measurement and ranking tracking
Key Learning Outcomes:
  • •Explain crawl budgets, indexing pipelines, and ranking factor weighting
  • •Conduct keyword research and organize 100+ keywords into semantic topical clusters
  • •Implement on-page SEO optimizations across meta tags, headings, content, and media
  • •Produce an actionable SEO content brief for copywriters
Tools Covered:
Google Search ConsoleGoogle TrendsGoogle Keyword PlannerYoast / RankMath Guidelines
Related Career Skills: Keyword Research, On-Page SEO, SERP Analysis, Content Optimization
Practical Assignment:

Build a comprehensive keyword map and optimize an entire sample website page with validated on-page SEO elements.

Suggested Portfolio Project:

Complete On-Page SEO Blueprint for a local service or B2B SaaS company.

Curriculum Questions & Answers

Is this suitable for beginners?

Yes. The curriculum is intentionally structured from absolute fundamentals (understanding buyer personas, customer journeys, owned/earned/paid media) before progressing step-by-step into advanced technical SEO, performance advertising, and AI-powered automation.

What does the course cover?

The programme covers 25 comprehensive modules spanning digital marketing fundamentals, marketing strategy, SEO (on-page, technical, local), content marketing, social media, Google Ads, Performance Marketing, Meta Ads, other paid media, email marketing, WhatsApp workflows, web fundamentals, landing page CRO, Google Analytics 4, Google Tag Manager, Looker Studio reporting, CRM management, AI-powered marketing, marketing automation, growth marketing, e-commerce marketing, B2B lead generation, freelance agency operations, and an end-to-end Capstone Project.

Does the course include SEO?

Yes, extensively. SEO is covered across two dedicated in-depth modules (Module 3: SEO Fundamentals and Module 4: Technical and Advanced SEO) plus practical coverage in Local SEO, Schema markup, Core Web Vitals, and AI-assisted search.

Does the course include performance marketing?

Yes. Performance marketing principles are taught with a strong focus on unit economics (CAC, ROAS, LTV, CPL, CPA), full-funnel acquisition, media budget pacing, creative testing matrices, and multi-channel attribution.

Will I learn Google Ads?

Yes. You will learn Google Ads search campaign architecture, keyword match types, negative keywords, Quality Score optimization, Responsive Search Ads, Smart Bidding strategies, Performance Max concepts, and Google Merchant Center feeds.

Ready to Begin Module 1?

Register for a free live demo session or submit an admissions inquiry today.

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